But for now, think about this as an opportunity to try out cutting-edge tech that makes your mail more valuable. We’ll get into much more detail about ID and some of the other technology discounts in upcoming posts. A digital ride-along image can be part of a free, integrated marketing campaign on average, 67.4% of notifications are opened daily. With Informed Delivery, for example, you can reach over 54 million people who have opted in to receive a daily notification of their incoming mail. Informed Delivery (4% discount, 0.5% incentive for eDoc Postage Statement Submitters).Personalized Color Transpromo (3-4% discount).Emerging and Advanced Technology (now includes mobile shopping) (3-4% discount).Tactile, Sensory and Interactive Engagement (5% discount).The idea is to “push the envelope”, to get marketers and printers to think outside the box, and create mail that drives engagement and increases ROI. It started a robust promotions program that gives mailers discounts for mail campaigns that incorporate new and developing marketing and printing technologies. I’ve said it before and I’ll keep saying it because it’s true: mail is not just alive, it’s transforming into a channel that plays well with others in ways that make sense for today’s consumers. Using pre-sort and automation rates for larger campaignsĢ.Partnering with a vendor that provides in-house mailing services alongside printing.Moving mail into the postal system closer to the final delivery location.Reducing the size of your mail pieces can save paper and ink costs.Moving forward, marketers need to look at several measures to economize on their campaigns. As of January 2023, there have been 3 increases in 17 months, with overall inflation factoring into the latest amounts. Another is the new normal of twice-a-year postage increases. The recent adjustment of USPS service standards is just one factor that marketers need to take into account in campaign planning. It also preserves, at least for now, six-day delivery of mail. Signed into law by President Joe Biden, the measure mostly shores up USPS finances by repealing the healthcare pre-funding requirement and enrolling retirees in Medicare. Congress passed the most significant change in 16 years, the Postal Service Reform Act. Streamlined or right-sized retail services by closing post office branchesĢ022 was also the year that the U.S.Installed new packaging sorting machines to handle increased e-commerce demand.Used more trucks instead of air transport for moving mail across the country.Invested in new electric postal delivery vehicles.To cut costs and look towards the future, the postal service: USPS Policiesįollowing the rollout of its “Delivering for America” makeover plan a year earlier, 2022 saw more changes by USPS intended to achieve financial stability. And while First Class mail revenue increased slightly to $24.04 billion, actual volume continued its long-term decline. Package delivery, after several years of growth, some due to the pandemic, actually fell slightly. Revenue increased 9.7%, or to just over $16 billion. For the fiscal year ending September 30, 2022, volume in this class jumped 1.4% to 67.1 billion pieces. Marketing Mail increased slightly in 2022 to almost pre-pandemic levels. With the right planning, marketers should be able to overcome these challenges and use direct mail effectively to meet their goals.Īs you adjust and monitor your marketing spend, here are some direct mail trends for 2023. What direct mail trends will shape the course of your business in 2023?
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